UAG: FURTHER

Further: Catalina, which follows Spencer Rathkamp Jon Hornbeck and photographer Jussi Oksanen through fire roads, trails and single tracks of Catalina Island on the new Specialized Turbo Creo gravel bikes.This one started as a pitch, and UAG loved it. The idea was simple: take a few ambassadors out to Catalina on gravel bikes, explore the island, and document it all. The product lives naturally in the story, but the real star is what Catalina gives you when you’re just out there exploring. We built the media team, ran the capture on site, and handed every asset over to UAG’s internal creative team to bring it to life.