CARVANA: VENDING MACHINE

Carvana wanted to show just how easy buying a car on carvana.com really is. For this project we led all production, capturing on location at a Carvana in Charlotte, NC, then worked side by side with Carvana’s internal creative team on post production and finishing to bring the final spot home.

The talent was none other than Jimmie Johnson, and the twist is a good one: instead of climbing into his race car, Jimmie gets into a minivan. The spot aired during the Indy 500.