HYDRO FLASK x US SNOWBOARD TEAM

This fall, we partnered with Hydro Flask and the U.S. Snowboard Team to produce a series of branded content pieces featuring
Red Gerard, Jake Vedder, and Bea Kim.'

Each athlete shoot was a focused, one-day production, combining video and photography to capture a real day in the life: training, recovery, hobbies, and the routines that support performance. The goal was to authentically show how Hydro Flask fits into each athlete’s lifestyle, not as a prop, but as a functional part of how they stay ready and hydrated at the highest level.

Our role spanned the full production process:

• Pre-production: concept development with US Team, planning, and logistics

• On-location production: directing, cinematography, and stills

• Post-production: collaboration with internal teams to deliver assets optimized for rollout across platforms
  
  This project reflects how we approach branded storytelling—athlete-first, grounded in reality, and built to connect brand values
  with real performance and lifestyle moments.