VISA x US SKI TEAM
”MY JOURNEY” ATHLETE SERIES

Knox MMG had the privilege of partnering with Visa and U.S. Ski & Snowboard on the My Journey campaign: an athlete-driven storytelling series highlighting the personal motivations behind some of the most accomplished competitors in the world.

The project featured four athletes, each at a very different point in their journey: Mikaela Shiffrin, David Wise, Jaelin Kauf, and Noah Elliot

While their disciplines, experiences, and paths differ, a common thread emerged: each athlete is driven by something deeply personal. Hearing them speak about what keeps them
motivated—what pushes them through pressure, adversity, and expectation—offered a rare and authentic look beyond results and podiums.
Every time we step into a project like this, we’re reminded that no two athletes are the same. And every story teaches us something new.

KNOX MMG’S ROLE

• Worked with US Team on Direction

• Coordinated with athletes during fall training windows

• Collaborated with U.S. Ski & Snowboard on action-focused B-roll capture

• Led post-production across all athlete pieces, shaping individual narratives within a cohesive campaign

This was a truly special project to be a part of, with a shared commitment to authentic storytelling.