TOYOTA x US SKI TEAM “DRIVING GREATNESS”

Aspen. Park City. Waterville Valley. Three stops. Four athletes. One tight window.

We linked up with Alex Ferreira, Nick Goepper, Zach Miller, and Jaelin Kauf for a Toyota production supporting the U.S. Ski & Snowboard Team. With the Olympics on the horizon and schedules packed, this was all about staying nimble and maximizing every minute.

We captured this across three locations, with roughly an hour per athlete (plus practice time), and delivered the full project in one week.

Huge thanks to the athletes for carving out time — and to the clients and media teams for helping nail this one. Fired up on what we were able to create together.